Social Media Isn’t About You, It’s About Your Customers

You know you should have a presence in social media for your business. You already have a Facebook page, blog and Twitter account set up. However, you can post all the content you want and give your customers all the important information that they need, and it will do no good if you do not have an audience. If you're like the majority of companies out there, you are not maximizing your use of social media because you forgot an important fact: your social media sites are not on you, they are your customer.

IOrgSoft SWF Converter Best for Play SWF Files on Android/iOS Devices.

IOrgSoft SWF Converter relieve Play SWF Files on Android/iOS Devices without Adobe Flash. though-provoking Flash SWF is vector-based format that allows for interaction. It has been considered to be one of the most advanced methods for publishing inspiring instruct onto the internet. SWF animations are smart, laughable and often execute people laugh a lot.

 

5 Strategies to Build A More Responsive Reliable Website and Attract More Clients

More than likely, if a consumer is engaging about your company’s services or products, they will check out your website first. That first impression could lead to your company attracting a current client — or have them searching for results from your competitors. Increasingly, the success of a company depends upon a functioning, absorbing and capable website. A quality place will arrangement people in, hold them involved without anyone bailing, and, with gigantic announce delivered at high speeds, increase the odds of them returning later to learn more.

Four Considerations to Make When Designing Sites for Mobile

Designing a website for mobile devices is different than designing a set veteran computers. These devices are smaller, and require different get styles. There are a number of things you’ll need to consider about when designing a mobile site.

 

Six Things A Great E-Commerce Website Must Have

Outlining the necessary elements of the situation, using high-level SSL security to beget clear it’s sterling, designing balanced packaging and effective navigation, building in creativity to add pizzazz for the client, and making definite it’s easy to gain changes on the location once it’s been built.

 

For web designers, building a obedient e-commerce website; making plenty of complex decisions. Clients tend it all, especially on the front ruin, to drive the arrangement shoppers to their spot. However, a complicated process doesn’t have to be difficult. Like any complex task, creating an e-commerce website can be broken down into parts and pieces, all of which are interrelated. In this case, the to-do list includes six different elements:

1. Easy Changes

One of the most neglected aspects of e-commerce website design is the ability to make changes once the site has been put together. It should be easy to make alterations using an external cascading stylesheet (CSS) rather than having to make change on a page-by-page basis. Similarly, if JavaScript is being used, all of the programming elements should be in one folder, with each page referenced to that folder, rather than placing the code directly on the page.

 

2. Strong Security

Once the basic elements of the site have been defined, it’s time to make sure the security is tight. The focus of this effort should be on incorporating strong Secure Socket Layer (SSL) authentication, which is essential for encrypting data and authenticating transactions. Companies like VeriSign, Thawte, and GeoTrust offer the best SSL certificates, especially SSL certificates for bigger companies that can afford the extra insured protection.

 

The security system should include live verification of online and credit card addresses, along with strong passwords and a system that provides alerts for suspicious activity. The system should also have a firewall and be set up in hierarchical layers, incorporating contact forms, login boxes, search queries and tracking numbers for all orders. You can easily compare the best SSL certificates from Thawte for your website and decide which provides enough security and coverage for your needs.

 

3. Creativity

Having a website built around effective columns and grids is all well and good, especially if the content is organized and easy to access. But without a creative element to augment the package, the website becomes the online equivalent of a blocky, generic building, i.e., a warehouse. Using splashy colors and different shapes helps drive traffic to the site, along with attractive layout and different fonts where appropriate. All of these creative elements must attract users and keep them there long enough to shop and purchase. The designer must have the talent to do this, along with the ability to coordinate with site owners to make sure the creative flourishes fit the tone and the specific needs of the business.

 

4. Packaging

After the security decisions have been made, the packaging breakdown should occur. It’s important to separate content from presentation, and the content should be balanced between product descriptions, articles and product reviews where appropriate. Providing high-quality content should be the priority across the board, with rules and store policies included in a separate section.

 

5. Navigation

For a navigation system to work properly, both the website categories and navigation elements must be well organized and thought out in advance. Categories should be organized hierarchically in ways that match the thought process of shoppers, with larger categories having more items that lead to smaller, offshoot categories for consumers with more specialized needs. It should be easy to move from one category to another, and to access the shopping cart as well. Similarly, it should be simple to quickly go back and forth from one area to another with no delays or glitches.

 

6. The Basics

The first step in creating a well-designed e commerce website is to make sure all the necessary bases have been covered. That means pricing information, product descriptions, listings of product availability and product descriptions. To be fully functional, it must also have the ability to build wish lists and request in store pickup, make additional product recommendations, and include checkout for both guests and members. In addition, both the video and the images have to be eye-catching and effective, and load times should be fast enough to meet the needs of busy shoppers.

As An Entrepreneur Do You Need A Degree?

For entrepreneurs in particular, the debate begs a question: Why would anyone argue against a prospective business owner getting a college degree? On the topic of college degrees and entrepreneurial success, you will hear differing opinions and incongruous data. Some argue that degrees are essential for any job today, let alone entrepreneurship and business ownership. Others insist that obtaining an education might get in the way of advancing your ideas or that you should just hit the ground running without formal education.

But a college degree can benefit anyone especially a degree as valuable as an online bachelor’s degree. There is no demonstrable drawback to bettering your mind and obtaining a credential that shows your education and commitment to achievement.

 

Celebs Who Skipped College

Some who would bypass college point to celebrities who dropped out or didn’t attend universities. No entrepreneur should be excessively questioning and doubting their own ideas and abilities, but it’s unrealistic to think that thousands of entrepreneurs are all about to become the next Steve Jobs or Richard Branson.

 

Speaking of Jobs and Branson, those businessmen rose to success in an era when college attendance rates were lower across the board than they are today. Executives and entrepreneurs decades ago were all less likely to attend universities. This is not to say that degrees are merely a new requirement, or some intangible hurdle to jump. It’s a competitive world and job market. Higher education is simply more necessary than ever.

 

The Case for Bypassing the Classroom

Among the commonly cited reasons against getting a degree — or in favor of starting a business immediately — several intriguing but flawed concepts arise. The first is the idea that the entrepreneur does herself a disservice by “wasting time” in the classroom instead of starting a business. This implies that the classroom does not benefit the entrepreneur, an unlikely proposition. No evidence suggests that someone without an education is just as well prepared. Worst case scenario: a poorly executed venture could easily bankrupt a young, uneducated businessperson.

 

Furthermore, the impatient mindset implies that a business idea must be enacted immediately. If your business plan is viable right now but will be irrelevant in a few years, are you sure it’s a strong enough idea to be worth ditching college or missing out on an advanced degree?

 

No One Goes It Alone

Being a successful entrepreneur isn’t as much of a solo or maverick venture as people often make it out to be. Starting a business takes support from others, and the sort of teamwork and leadership an entrepreneur needs is rarely innate. Additionally, the banks, funders and venture capital firms that might support a startup will undoubtedly need to be convinced by credentials and qualifications as much as the strength of an idea.

 

College offers the traditional benefits of networking, credentials and a well-rounded education. Though entrepreneurs sometimes succeed by doing it all alone, the majority of us require training, growth and the social resources provided by a quality degree program to enact the dream of business ownership.

College Grads More Plentiful

The majority of business owners hold college degrees and the percentage is expected to rise. With today’s markets and technologies, there are many reasons why entrepreneurs feel the need to get a degree or complete graduate studies related to the business leadership, management or a field that directly serves their intended industry.

 

Entrepreneurship itself comprises an area of study and a skill set that can be learned, improved and developed. For the business mind that wishes to avoid classes in the arts and sciences, there are business degrees and related programs that specifically contribute to the knowledge and skills needed to start and operate a business successfully.

The Best Business That Still Can’t Go Paperless

Print is Dead, Long Live the Digital Age

At least that’s what everyone thinks, and why wouldn’t they? Some of the country’s most venerable magazines have done away with printed editions in favor of online postings. Almost nobody pays to place a classified ad in a newspaper anymore. These days, that type of small-time advertising is all online. Even printed wedding invitations, once considered to be the epitome of etiquette, are being replaced by electronic invitations. Many businesses are becoming environmentally conscience and following strict printing guidelines, purchasing refurbished ink and even recycling ink cartridges.

 

Yes, printing is becoming a thing of the past for many people and businesses, but the rumors of its demise have been greatly exaggerated. It’s not dead, not even close. There are still a lot of businesses out there that still can’t go paperless.

 

Colleges and Universities

If you want to learn about the important role printing still plays in the lives of Americans, all you have to do is stop by the admissions office of college or university. There you’ll see expensive, four-color recruitment materials, financial aid applications and a plethora of other documents ready to enlighten prospective students and their parents about the school’s educational offerings.

 

And that’s only the beginning. Make your way to a professor’s office and you’ll see stacks and stacks of academic journals, research papers and student work waiting to be graded on the desk.

 

Academia is among the print-friendly industries in the country—and it’s big business.

All those professors doing all those government-funded research projects? Everything they do is reported in print, and the best of it makes it to the academic journals, all of which are printed.

 

While it’s true that today’s college students get most of their information electronically, the students’ parents still appreciate a well-put-together printed piece—especially when they’re shelling out big dollars for tuition. For parents, knowing that a college or university is willing to put its promises in print makes the investment seem smarter, which is what higher education is all about.

 

Retirement Communities

Businesses that cater to older Americans know their audiences—grew up with books and newspapers, may or may not have internet access, distrusting of the internet.

That’s why retirement communities still print.

 

They print in normal type. They print in large type. And sometimes, they even print in extra-large type. Older people want a lot of information. And if you’re trying to sell them something, they believe that you should over-communicate. So retirement communities print brochures, payment plans, activity schedules and newsletters—everything today’s older adults expect.

 

Healthcare Providers

Pick any ailment and you’ll be able to find printed materials available from your local hospital or clinic that will tell you about the symptoms, the treatments and the best way to make an appointment.

 

Think about it. There must be more than 1,000 things that could be wrong with you at any given moment. Your back could ache, your eyes could blur, your head could hurt. And there’s a brochure or fact sheet for nearly every one of them.

 

Sure, people go online, do some searching and then self-diagnose. But nobody truly trusts a website when it comes to their health—if people did, everyone would be sick with just about everything.

 

Patients believe in the power of the printed word. So after they go online, they call their doctor’s office, get a checkup and then go home with fact sheets and prescriptions to peruse and pore over.

 

Having an official print document to hold onto makes them feel better.

 

Government Agencies

Ah the government. Say what you will about your elected officials’ policies, there’s one thing they’re all good at: communicating.

Even before a candidate for public office announces an intention to run for office, the printing has begun. Yard signs, brochures, fact sheets and flyers are written, designed and printed.

 

Then, when a candidate becomes an elected official, they make policy, and those policies need to be explained to the voters—many of whom don’t have access to the internet or don’t trust what they read online or both. And because America is the Great Melting Pot, everything the government prints needs to be done in several languages.

 

Urban school districts and community service providers, too, face this challenge. It’s not enough to send a letter home in English anymore because many of the kids’ parents and grandparents don’t speak English.

 

The beautiful thing about government printing is that the same process—run for office, get elected, change policies, explain policies—repeats itself every year.

 

Lawyers

Would you sign a virtual contract to buy a house, divorce your spouse, buy sell a car or invest a large sum of money? Most people wouldn’t, which is why lawyers love printed documents. They’re tangible. They’re real. They require a client’s intentional actions to make them official. And most importantly, printed documents are admissible in court.

So even if they wanted to, lawyers probably couldn’t go entirely paperless—legally speaking, of course.