More than likely, if a consumer is engaging about your company’s services or products, they will check out your website first. That first impression could lead to your company attracting a current client — or have them searching for results from your competitors. Increasingly, the success of a company depends upon a functioning, absorbing and capable website. A quality place will arrangement people in, hold them involved without anyone bailing, and, with gigantic announce delivered at high speeds, increase the odds of them returning later to learn more.
Here are 5 strategies for creating or upgrading a website that will draw traffic and inspire brand loyalty among your customers.
1. Take the Customer’s Point of View
When assessing your site, step into the shoes of your customers and explore your website from their points of view. Click on links, scroll through pages and read the content. Make notes of the speed and anything else you feel needs to be corrected. Take action, correct mistakes and speed up your site’s delivery. If necessary, find a new web hosting company. It will be worth more than the cost of losing customers because your website runs too slowly.
2. Implement a Visually Appealing Design
Be sure to make the site easy to follow from one section to another with links that are easily accessible. Don’t use an abundance of color, words or graphics on a single page. Each page should be easy to read with professionally written content. Use clear headlines that grab your customer’s attention.
Although some believe that it’s no longer a requirement to keep important items above the fold, you’re actually doing your users a disservice if you force them to scroll down to find what they’re looking for. Be sure to grab your audience’s attention instantly and don’t make them have to spend time hunting for material that should appear right off the bat. Once again, making a good impression means not turning them off with a weak presentation.
3. Remember Content is Still King
One rule to follow when it comes to developing site content is to include more than just product information. Offer solutions and industry news via blog posts, customer assistance and other items that are of value to your customers. Consumers will be more likely to visit a site that isn’t all about self-promotion. Your site should offer information that serves your visitors’ needs, not just that of your company. Remove any links that don’t work or lead customers to something that’s no longer relative to the product or services you offer. Keep things simple, professional and relative to what your customers are looking for.
4. Increase your Site’s Visibility
Ultimately, your website should be visible to millions of users. You can increase your site’s visibility with one simple strategy in mind: Let others know you’re out there. This can be done by cross-promoting your company on social networking sites. You also can write blog posts with helpful information about your industry, so that when someone conducts a search on an industry-related topic, they’ll find you. Quickly respond to all comments, emails and posts tagging you and your company. The more active you are, the higher your visibility.
5. Select a Reliable Web Host
Selecting a reliable web hosting company will make a world of difference in your website’s speed, ability, look and traffic capabilities. On the other hand, using the wrong host can be detrimental to your website, causing delays. A website that continually runs slow or is always down for maintenance not only will turn away potential customers, you could lose the faith of current clients. Consider selecting a MySQL hosting service that allows for more space and traffic capabilities, therefore ensuring future growth. If your site is running slow, it might be a good time to find a new web host or upgrade your current hosting capabilities.